Call free for debt management, debt help & advice

| All News | Archived News |

High customer service "crucial" in competitive banking industry

30 August 2007

Banks must keep up a high level of service as it is easier than ever for customers to take their business elsewhere, according to a leading industry body.

With competition between banks increasing, feedback on how their customer service is performing is "crucial" to making customers stay loyal to the bank, the British Bankers` Association (BBA) has claimed.

Brian Capon, a spokesman for the BBA, said that while the Banking Code outlines basic customer service procedures, many banks need to go further than the fundamentals to keep hold of customers.

Mr Capon added: "Customers might highlight they want a service in a particular way and banks are going to take that on board and look at the feasibility of whatever it is customers are asking for."

A global study by technology consultant Booz Allen earlier this year found customers still prefer banking in branches – with 63 per cent choosing to use a branch for purchasing current and savings account products.

Top of page

Speak to an expert today
Call freephone: 0800 161 3516

Repaying debt ‘higher priority for consumers’ - 03/12/2008
A new survey has suggested that consumers are spending less on ‘non-essential’ pursuits such as eating out, short holidays and ...
Consumers not thinking through consequences of debt - 03/12/2008
Consumers may be worried about managing their debts, but many have given little thought to how they’ll repay what they ...
Parents being helped out financially by children, study says - 01/12/2008
A new study has found that a significant number of parents in the UK are in receipt of financial assistance ...

©2008 Gregory Pennington Ltd. Pennington House, Carolina Way, South Langworthy Road, Salford M50 2ZY. Company Registration No. 2855061
Registered in England and Wales

Debt management, debt help & debt advice services:
Debt Management | Debt Solutions | Debt Consolidation | IVA | Trust Deed